BRANDING

PETOPIA

Petopia is a brand that I designed for my pet company which is intended to serve as a playground and provides various services for the pets and their owners. In this branding process, I created various branding design assets for the Petopia, including Logo, brand applicants and web design for the company website.

pch project

PROJECT

Branding Identity
Website

ROLE

Desgin
UX
Marketing

TOOL

Illustrator
Photoshop
Indesign
Sketch

TIME

2016.12

BACKGROUND

I have designed an app for dog lovers before as a side project. And I want to take the opportunity to finish the whole branding process of a company like this. After spending so much me on digital products, I want to experience something different. Therefore I chose to built my pet company as a physical store which provides play ground and services for pets and their owners.

pch img2

LOGO EXPLORATION

Name

audience_groupPets Meeting

audience_groupJackpot Pets

audience_groupJavaPets

audience_groupPetopia

petopia sketch

GUIDELINES

color persona color persona

BRAND APPLICANTS

color persona color persona

WEBSITES

color persona
color persona