WEBSITE

Color Theory

Color theory is a website that inspires designers, art students and anyone interested in exploring and creating beautiful visual effects based on the various combination of color theories. Also, it provides a good place for people who desire to learn more about the basic principles of color theory and color implementation in design, branding and fine art.

pch project

PROJECT

Website

ROLE

Desgin
UX
Interaction

TOOL

Illustrator
Sketch
Invision

TIME

2016.12

BACKGROUND

As we all know color theory matters to all design and it tells the audience the expression of the product. However, some websites which teach color theory in the market are poorly designed and improvement needed.


My target audience are designers, art students, and anyone interested in learning about basic principles of color theory or wanted to explore further color implementation in design, branding and fine art.

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TARGET AUDIENCE

Age Range / Generation Identifier and Behavioral Attribute

audience_group19-28 years old people who wants to study design

audience_group27-37 years old married designers working full- time

audience_group38-50 years old parents who want to help their children with school art project or interested in home decoration

audience_group55-68 years old retired people who want to discorver color related tools for their new hobbies like painting

USER RESEARCH

pch persona pch persona pch persona

PERSONAS

color persona color persona color persona

SITEMAP

color persona

WIREFRAMES

color persona

VISUAL DESIGN