With the business model shifting, Pillow needs to reimagine and rebuild its homepage website.
PROJECT
ROLE
TOOL
TIME
BACKGROUND
When I first joined the company one year ago, we had two business modes, one is the short term rental management for house owners and the other one is the short term platform for apartment residents. With different growth speeds, we saw the resident mode became the leading and trending growth. The company decided to shift focus from the house owner based operation team to the apartment resident based on the cooperation with the property owners.
PROPOSAL
This means more efforts and features about the platform were added to the homepage. With business changes, we knew our existing website design and process of the onboarding flow would not meet the needs of the team and satisfying our users.
TARGET AUDIENCE
Primary target audience
Property Owners who own the apartment with 10 - 50 residents
Property Owners who own the apartment with more than 50 residents
Secondary target audience
Community manager of apartments want to join Pillow Community
Apartment residents living in Pillow Communities who want to start short term rental
House owners who want to start short term rental
HOMEPAGE
SUBPAGES
ANIMATION
ILLUSTRATION
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