Pacific coast highway one is a website specifically designed as a tour guide for people who would like to visit the beautiful view along with their journey of the Pacific coast highway one. On the website, you can find detailed information regarding various famous spots for sightseeing on the Pacific coast highway one, which can be used to help prepare your upcoming trip to that famous road.
PROJECT
ROLE
TOOL
TIME
BACKGROUND
As the most well-known route in the world, Pacific Coast Highway One became one of the top choices when people planning on a holiday vacation or a honeymoon. Even though there are a lot of existing websites nowadays introducing Highway One, none of them is particularly created for couples.
Most of the couples find it tough to plan their trip on Pacific Coast Highway One and what they can do during their trip because there are not a lot of helpful resources that are specifically targeted for them.
PROPOSAL
To be distinguished from a similar website in the market, I decided to use the illustrations to showcase the featured attractions along the route trip. The layout and design will be developed by Photoshop and Sketch. Finally, I plan to use HTML, CSS, and jQuery to implement my design and make it live. On top of that, Animations and interactive designs will be added to illustrations and images elements to make the website more dynamic and playful.
TARGET AUDIENCE
Age Range / Generation Identifier and Behavioral Attribute
27-40 years old to-be-married couples who is planning on honeymoons
20-26 years old young couples who want to have a holiday getaway
30-50 years old parents who want to have a realaxing & kid-free holiday vacation
PERSONA
USER RESEARCH
WIREFRAMES & DESIGN
INTERACTIVE DESIGN
ILLUSTRATION
STYLE GUIDE
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